Content is king, whoever came up with that is a pure genius and I commend him for that a thousands times over. Google has proved this theory to the highest extent. The best tool for marketing a website, is not just any old content, it has to be unique.

I know many people will complain about not being able to write about unique topics, but that’s not what I mean by unique content. Unique content is content that isn’t featured on any other website on the Internet, no one has it at all. This means that Google will list you in search terms related to that content. The more diverse your content, the more diverse your traffic and the more targeted your content, the more targeted your traffic. It’s as simple as that.

You don’t even need to spend a penny on advertising, just pull out unique content, and wait for Google to list your site and there you have it, unique traffic.

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