The Google pay per post attack has commenced
Published November 30th, 2007 in Adsense, Affiliate Programs, Blogging, marketing
The war is on and the casualties have already started to surface. The promises from Google involving the controversial Pay Per Post (PPP) services wasn’t taken seriously by many webmasters but I guess that’s what you get when you step on the toes of a giant.
Black Thursday (29 November 2007) saw the first blow inflicted without mercy and from conducting a few searches it looks like many sites were hit hard. Even one of our own blogs went from a 1 year old PR4 to zero. Although Google claims that these measures are being introduced to combat spam and link buying, the truth is another story all together.
Never in the history of the civilized internet has there been such a decentralized, liberated and just advertising market which rewarded not only the big corporations, but also the small blogger that slaves in front of a computer screen to produce the much loved posts. Advertisers benefited from affordable prices, publishers earned a sustainable revenue stream and the community enjoyed the same quality content they had become accustomed to.
Obviously Google had to interfere especially since they stand to lose millions from lost revenue to their Adsense program. You see, many advertisers started to notice that it was not only cheaper but more beneficial for them to use other marketing strategies instead of the standard, boring text ads. Now they could target a specific community, great buzz around their product or site and draw visitors, something that can’t be achieved with Adsense. The internet advertising powerhouse became obsolete and everyone knew it.
Google isn’t going after PPP services because they are prone to abuse. What they are doing is protecting their core Advertising business and using the already dominated search market to achieve the goals set out. I guess the big docile giant has finally woken up, now lest see how truly friendly it is.
Technorati Tags: PPP, Pay Per Post, Google, Adsense, publishers
6 Comments to “The Google pay per post attack has commenced”
- 1 Pingback on Dec 2nd, 2007 at 6:17 am
- 2 Pingback on Dec 4th, 2007 at 11:08 am
In the end, it will simply make the business go underground. If there is no evidence, then how can Google possibly get the data to persecute the owners of the PPP services or even the blogs that profit from them. I would sincerely suggest that the PPP sites simply make it much harder finding the publishers working with them and that blogs that do PPP not be asked to post the fact that the post is PPP. That will actually hurt Google more, but Google deserves this! Fuck the billion dollar company screwing the guys making a few bucks from writing.
I agree with what you’re saying Mr.K, the only problem is that Google knows how to find out if you’re doing Paid Posting. On the blog I mentioned we didn’t use any PPP service, all clients where contact directly by us. Google still managed to get us at the end…
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