This article is the third step in the Understand the principals series which is intended to cover a few basic rules to healthier blogging. A few years ago a wise old man told me that “selling ice to Eskimos is a tricky business”. Back then I didn’t even know why Eskimos would ever want buy ice but today I finally understood what he was desperately trying to tell me.

If you take a closer look at many of the blogs on the internet you will undoubtedly find a wealth of useless information that has been regurgitated and plagiarized to the extent of complete suffocation. Many of these self proclaimed Internet gurus, marketing experts and dodgy political analysts, find it in their right to publish such fascinating articles neglecting the sanity of any reader. With little knowledge of the topics in hand, most times the end result is a mixed contradicting mash of idiotic opinions that would compel a kindergarten (nursery school) teacher to cry with dismay. Please, do not be one of these bloggers.

Trying to sell ice to an Eskimo is the same as attempting to teach an English University lecturer how to read the ABCs of the English alphabet. The same goes for internet gurus, marketing experts and political analysts, just to name a few. There is no shame in starting an active blog as a learning tool, but dishing out concise information on a subject you do not dominate is asking for trouble.

The advice I would like to give today is very simple and easy to follow. Stick to what you know and don’t try following the steps of other bloggers, especially if you don’t possess a good grasp of the topics covered. Be yourself, transform your knowledge into words to create something truly unique that will be looked upon with respect and admiration.

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