Google has become so large to quickly, that it now stands as an Internet giant. Over a few years, their popularity has just risen to new heights. Starting from a humble, well coded search engine, Google has now expanded into a massive portfolio of companies and websites, including it’s own popular e-mail provider - Gmail, and it’s ad network, Adsense. It’s very suprising how Google have managed to grow so quickly; about a decade ago, Google weren’t known well at all, had only their little search engine. These are the days where AskJeeves (now known as “Ask) and AltaVista were big search engine names. Google was young, healthy, and was on the rise after.

Webmasters all over the World are now looking to take advantage of Google’s massive search numbers everyday, but their quality content written on their sites. Every time someone makes a search on Google, a site with certain factors has the top result. Although we don’t know exactly how Google’s alogrithm works, we do know some factors that affect your websites placing.

1) Keyword Density
Keyword density is the % of the searched keyword you have in your content. Google has a certain healthy range to which they find out which sites are most relavant. Although Google counts keyword density as part of their search results, this doesn’t mean you can spam the keyword in your content - Google penalizes you for that as well.

2) Keyword Relevance
Keyword relevance is probably one of the biggest factors in the way Google represents their search results. For example, if someone searches “Dog Training”, if you have a site that is called “Dog Training” and has the URL of “DogTraining.com”, and in addition to that you have good, well written articles with the keyword “Dog Training” involved, then you’re likely to list pretty high on the search engine results. This is keyword relevance, having the exactly keyword searched in your content and URL.

3) URL-Keyword Relevance
If the URL of your site contains the searched keyword (look at the example above), then you also have a very good chance of listing higher in the search engine results.

4) PageRank
Google has its own system of “PageRank” which allows people to see which sites are most important in their eyes on the Internet. Page Rank is decided by a number of factors, such as strong sites linking in to that site, and the number of links. Page Rank is scaled from 1-10, and only very rarely do you find sites in the 9-10 scale (normally massive companies).

These are just a few of the factors that help your site list higher in search results, and thus, help you bring in more traffic. Optimising your site or webpage for search engines is called SEO - Search Engine Optimisation, and is a growing field on commerce and in general.

Try a few of the points, and you should see your site listing higher in the search engines very soon.

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