It’s come to my attention, that when valuating a site’s worth, Pagerank is one thing that people see a need for. If there’s no Pagerank, it’s not worth much. This is utter nonsense. Webmasters around the globe are so obsessed with Pagerank now, that it’s practically on par with traffic and revenue now. Yes, I know it shows your site’s importance and popularity because it’s a measure of the level of backlinks - but still, it shouldn’t be the deciding factor in the value of a site, otherwise, Google then just controls the worth of your site in a way.

Potential is another thing that people seem to skip. Yes, I know potential isn’t always measured correctly, but if you’ve managed to find a big gap in the market, then your site would rack up enormous potential; but people seem to not care, and just use the usual 10x monthly revenue pattern I’ve seen over and over. THAT’S NOT HOW A SITE SHOULD BE VALUED.

A site should be valued on loads of factors. Traffic, revenue, potential, design, content/product. There’s a much longer list, but they’re some of the main factors. I would never sell that 10x monthly revenue if I thought my site was worth much more, and had enough potential to grow exponentially. People don’t see that sites have potential to grow, and so are worth more than just 10x monthly revenue.

What are your thoughts on website valuation?