Banner ads suck
Published December 11th, 2007 in Adsense, Affiliate Programs, Articles, BloggingBanner ads suck, that’s a fact. This is so true that it isn’t even funny and if you take a few minutes to think about it I’m sure you’ll reach the same conclusion. This article is the next in the Understand the principals series which strives to teach you a thing or two about blogging.
I won’t make this a big discussing seeing as the title makes it perfectly clear. What I will do is explain why I think banner ads suck. You see most people, nearly all in my opinion, know pretty well that the big, flickering thing you have plastered on the sidebar of your blog is an advertisement. What they also know is that adsense, textlinkads and widgebucks are affiliate programs used to monetize a blog or site. In most cases these people are more than acquainted with these services and they do not need you to point them out. In other words, the change of a site making money with one of these banner ads is close to zero. I know some sites do manage to make money with this strategy but the odds are that your blog inst included in the list.
Technorati Tags: Blogging, Adsense, Widgetbucks



This post would have been a whole lot better if you’d have backed up your views with actual research.
Hi Gary
I don’t know what you mean with “research” since the views presented on my post are mine, fruit of the many years in the blogosphere. You might even be one of the few bloggers that makes money with affiliate banners but I can guarantee that you represent the minority.